Go Physio - Physical Therapy & Bike Fitting

Go Physio is a Minneapolis-based physical therapy and bike fitting business. Working with small businesses, particularly those of close friends, can present unique challenges. Patience is essential, especially when time and financial resources are limited.

While it's usually important to establish a strong website or social media presence, sometimes building a brand in the community you're involved with through a physical presence can be just as useful and more fulfilling for the business owner as it provides opportunities for real-time feedback and excitement that can be inspiring for the client. Above all, maintaining the integrity of the friendship should remain the top priority.

Work shown: Social images, brochure, clothing and swag, branding.