TrialSearch

At TrialSearch, I led the development of patient-facing assets, combining creative storytelling with performance marketing strategies to drive higher engagement and conversions. As the patient-facing brand of SubjectWell, TrialSearch leverages advanced technology to manage millions of patients and deliver targeted marketing outcomes.

I played a key role in a social media refresh, refining messaging and creative elements to increase credibility and consumer trust. This involved optimizing paid social ads, landing pages, and email campaigns, ensuring each asset was informed by A/B testing insights and iterative improvements. These updates contributed to increased click-through rates and patient engagement, strengthening TrialSearch’s market positioning.

Work shown: Paid social ads, landing pages, email marketing campaigns, and organic social campaigns.